Demo video studio for software teams

Screen recordings in. Launch videos out.

Record your screen in the browser, or bring a recording or screenshot. Lumora zooms in where things happen, captions what you say and turns it into a cinematic product video with 3D camera moves, callouts and a beat drop. Direct it on a timeline, in one sentence, or from your coding agent.

Upload a recording · Start from a template

Everything a motion designer would do

  • 1 click to record. Screen, webcam bubble and microphone, right in the browser. Nothing to install, on Windows, Mac, Linux or a Chromebook.
  • 0 cursor data needed. Auto zoom finds typing, clicks and moving parts in any recording, even one from another tool, and zooms in on them.
  • 8× speed per part. Split a long recording into parts, cut what you don't need, and play still stretches 4× faster in one click.
  • 18 camera moves. Orbit, macro, whip pan, turntable, feature tour, flat… keyframed on a real timeline.
  • 26 effects. Motion blur on zooms, cursor clicks, buttons that really press down, finger taps, scrolling feeds, a magnifier, six wallpapers or your own, confetti, glitch, grain, soft sound effects and more.
  • 9 callout styles. Glass cards, speech bubbles, hand-drawn circles and underlines, highlighter, arrows and viewfinder brackets.
  • 6 device frames. 3D laptop, tablet, iPhone and Android with real edges, plus Mac or Windows app windows on their own desktop.
  • 16 looks. Camera, colour, effects and beat-drop feel in one click, from 3D close-up tours to Studio, a flat tutorial look. Then change anything.
  • 3 formats. 16:9, 9:16 and 1:1 from the same edit, exported as MP4, GIF or WebM, or embedded on your site with one line of code.
  • 1 sentence. Describe your product. AI writes the copy and the voiceover script, and points callouts at the right UI.
  • 3 caption styles. Pop, clean or karaoke captions from what you say (transcribed with Whisper), the script or an AI voice, plus .srt for YouTube and LinkedIn.
  • 4K export. Pro and Team export 3840×2160 as well as 1080p. Your webcam can sit in a round or rounded corner bubble that stays in sync with every cut.
  • 120 BPM, detected. Lumora hears the tempo and the drop in your track and lands every cut on the beat.
  • 13 shot types. Cut full-frame shots over the demo: kinetic headlines, your screen inside the letters, a card deal, 3D carousel, big numbers, charts and a logo lockup, with 8 transitions and sound that lands on every cut. One click makes a launch film.
  • 1 web address. Paste your site and Lumora takes the screens, brand colours, font, name and icon from the page itself.
  • 1 zip to keep editing. Every shot as its own clip, music, sound effect and voice stems, captions and a timeline for Premiere, Final Cut, DaVinci or CapCut. Or export without music and add your own.
  • 25 templates. Invoicing, CRM, dev tools, stores, banking and travel apps, code editors and more, each a ready-made demo to remix.
  • 10 agent tools. An MCP server for Claude and Codex: upload, direct, voice, brand kits, preview and render.

Made for

  • Product launches. A 15-second trailer for Product Hunt, X and your landing page.
  • Feature updates. Turn each changelog entry into a clip people actually watch.
  • Social clips. Vertical cuts for Reels, TikTok and Shorts with the same edit.
  • Sales & onboarding. Walk through the flow with cursor clicks and a spotlight.

For coding agents

Lumora has an MCP server and plugins for Claude Code, Claude Desktop and Codex. Your agent uploads a screenshot, picks a look, checks a frame and hands you a share link. Agent docs

Pricing

  • Free €0/month: 720p export with watermark, 3 exports / month, All camera styles & templates
  • Pro €9/month: 1080p and 4K, no watermark, Unlimited exports, One-prompt AI direction, Custom music & palettes
  • Team €24.90/month: Everything in Pro, for up to 10 people, Shared projects, Shared brand kits, Priority rendering

Questions

What is Lumora?

Lumora is a browser-based studio that turns screenshots and screen recordings into cinematic product demo videos. It adds 3D camera moves, callouts, cursor clicks, captions, an optional AI voiceover and music cut to the beat, then exports MP4, GIF or WebM.

Is Lumora a screen recorder?

It can be. Press Record in the editor to capture a screen, window or tab in the browser, with an optional webcam bubble and microphone. You can also bring a recording from any other tool (QuickTime, OBS, Cap, OpenScreen, the Windows Snipping Tool) or just screenshots. Lumora then directs that footage into a finished video.

Does Lumora zoom in automatically like Screen Studio?

Yes. When you upload or record a screen recording, Lumora compares its frames, finds where typing, clicks and moving parts happen, and adds zoom-ins there. It works from the picture alone, so it also works on recordings made with other tools. You can move, delete or re-run the zooms.

Can Lumora caption what I say in the recording?

Yes. Lumora transcribes the speech in your recording, webcam or uploaded voiceover word by word and burns in captions that follow every cut and speed change. You can fix a misheard word in the text, cut words or whole sentences out of the video by picking them in the transcript, remove every um and uh in one click, and download .srt or .vtt files.

Does Lumora work on Windows and Linux?

Yes. Lumora runs in the browser and renders on the server, so it works the same on Windows, macOS, Linux and ChromeOS.

How long should a product demo video be?

For launches and social posts, 15 to 45 seconds. For a walkthrough on a landing page or in sales, 60 to 120 seconds. Lumora videos can be up to two minutes long.

Can I make a demo video for a mobile app or a desktop app?

Yes. Upload a portrait screenshot or screen recording and Lumora puts it in an iPhone or Android frame, with finger taps, a scrolling feed, a push notification and a fanned stack of screens. Desktop apps go in a Mac or Windows window on a desktop with a dock or taskbar, and the window opens out of its app icon.

Can AI agents make videos with Lumora?

Yes. Lumora has a hosted MCP server and plugins for Claude Code, Claude Desktop and Codex, plus a REST API. An agent can upload screenshots, direct the video from a short brief, check a frame and render a share link, for example a changelog video after each release.

Can I use my own music?

Yes. Upload a track and Lumora detects its tempo and drop, then moves cuts, callouts and zooms onto the beat.

How much does Lumora cost?

Free gives you 3 exports a month in 720p with a watermark. Pro is €9 a month for unlimited 1080p and 4K exports without a watermark and AI direction. Team is €24.90 a month for up to 10 people: everyone gets Pro, plus shared projects, shared brand kits (logo, colours, music and call to action in one click) and priority rendering, so your exports go first when the queue is busy.

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